Accountants Direct Partners With FITREC to Back Australia’s Fitness Professionals

June 22, 2026

We are proud to announce that Accountants Direct is now an official FITREC Registered Fitness Supplier. This new partnership connects FITREC members with accounting support from a team that has spent years working inside the fitness industry, not just looking at it from the outside.

For personal trainers, gym owners, fitness professionals, and fitness business operators, it means expert tax and accounting help from people who understand how the industry actually works.

“We are excited to partner with FITREC and support the professionals who play such an important role in improving the health and wellbeing of Australians. Having worked closely with fitness businesses for many years, we understand the industry’s unique financial needs and challenges.”

– Stephen Burns, Managing Director, Accountants Direct

You can read the full announcement on the official FITREC partnership page and view our FITREC Registered Fitness Supplier profile.

Why Fitness Professionals Need an Industry-Specific Accountant

Most accountants treat a personal trainer the same way they treat any other client. The problem is that the fitness industry has its own mix of income streams, deductions and business structures that a general approach can miss.

A fitness professional might be juggling several of these at once:

  • Sole trader income from one-on-one and group training
  • Casual or contract pay from one or more gyms
  • Online coaching, programs and digital product sales
  • Equipment, certifications, insurance and travel costs that may be deductible
  • Studio rent, staff wages and superannuation once the business grows

When your accountant already understands these patterns, far less gets missed and far more gets explained in plain language. We even publish occupation-specific guides for the fitness world, from tax deductions for fitness instructors to a detailed Australian tax guide for Zero Gravity personal trainers, so the advice always matches how you actually earn. 

What the FITREC Partnership Means for Members

The partnership gives FITREC members a direct line to accounting support built around how fitness businesses really operate. There is no jargon and no guesswork, just practical help from registered Australian tax agents.

Through the partnership, FITREC members can lean on us for:

  • Tax planning and compliance that keeps you on the right side of the ATO
  • Maximised deductions based on the real costs of running a fitness business
  • Business growth and structure advice as you move from solo trainer to studio owner
  • Day-to-day financial management so the numbers stop being a weekly headache

As FITREC General Manager Luis Carranza put it, the goal is to help professionals spend less time worrying about finances and more time focusing on clients and growing their businesses.

Tax and Accounting Support Built for Trainers and Gym Owners

Wherever you are in your fitness career, we have a service that fits. Here is where most FITREC members start.

Just starting out or training on the side 

If you earn training income on your own, our sole trader tax returns are made for you. Employed trainers with a single payslip are covered by our individual tax returns.

Running an online coaching business 

Online coaches and freelancers get specialised help through our freelancer books and tax service, which keeps income and expenses clean across multiple platforms.

Growing into a studio or gym 

Ready to formalise the business? We can register a company or set up a trust, then keep things running with ongoing bookkeeping and BAS and accurate payroll services once you bring on staff.

All of it comes with fixed pricing, no surprise bills and appointments over the phone or online, including after hours.

Real Fitness Industry Experience Behind the Numbers

This partnership works because it is not a stretch for us. The fitness industry is part of our story.

When you explain your week, your income or your goals, you are talking to people who have lived it. That experience is exactly why FITREC chose to work with us.

You can learn more about the team on our About Us page and see our wider list of partnerships.

Watch the Partnership in Action

We sat down to talk through what this partnership means for fitness professionals. Watch the short videos below.

How FITREC Members Get Started

Getting set up takes one short call. Here is how it works:

  1. Pick a time that suits you, including evenings and weekends
  2. Jump on a phone or online appointment with a registered tax agent
  3. Share your details securely and get your questions answered in plain language
  4. Lodge or get your plan sorted, often on the same call

Ready to sort your tax and accounting?

Curious what your refund might look like first? Run a quick estimate with our free tax calculator, a firm favourite at tax time, then book a call to make it official.

Call us on 1300 829 746 or book a call online. Mention that you are a FITREC member when you book!

Frequently Asked Questions

You do not strictly need one, but it helps. A specialist understands the income streams and deductions common to trainers, so fewer things get missed and the advice fits how you actually earn. Start with our sole trader tax returns if you train on your own.

We provide tax returns, bookkeeping, business setup and ongoing advice from a team with real fitness industry experience. You work directly with a registered Australian tax agent, with fixed pricing and no hidden fees.

Common deductions can include equipment, industry certifications, professional insurance, work-related travel and some home office costs. Our guide to tax deductions for fitness instructors walks through the most common ones. Every situation is different, so the safest move is to confirm your specific deductions with a registered agent on a quick call.

Yes. We support full fitness businesses with company and trust setup, bookkeeping and BAS, and payroll for your staff.

Yes. We offer phone and online appointments every day, including after hours, so you can book around your training schedule.

Call 1300 829 746 or book online and let us know you are a FITREC member. You can also view our FITREC supplier profile for more detail.

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