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New companies · Startups · Side-hustles going legit · Sole traders upgrading

Start your company.
Start it right.

Full company setup by a senior accountant — not a $99 DIY Online Form. Structure decided with you, registered in days, and ready to trade with clean books from day one.
  • Behind on your books? We clean up the mess. Free when you join – up to 10 catch-up hours
  • If a lodgement we control is ever late, we pay the ATO fine
  • Every question answered within 48 hours – or that month is free
  • No lock-in. Leave any time and take your clean Xero file with you.
$197 + the ASIC fee ($636, paid to ASIC — never marked up). The $197 is credited in full when you join Tax + Books™.
Right structure, first time — or we fix it free within 12 months.
Registered and lodged within 5 business days or your $197 back (typically 1–2 days).
ABN, TFN, GST, PAYG + Books set up before your first transaction — your books never need rescuing.
Join Tax + Books within 30 days of your setup and the $197 comes straight off your first month — so the setup ends up costing you nothing beyond the government fee.
  • We onboard a maximum of 12 new clients a month, to ensure we service our clients properly, and complete the clean books promise on time.
  • Step one takes 10 seconds — is your company name free?
    We'll confirm availability in your session — and hold your spot while we do.
    1,000's
    of Aussie business clients since 2012
    Google reviews rating for Accountants Direct
    From 2,000+ Google reviews
    Registered tax agents · Australian Bookkeepers Association members
    “Accountants Direct did an exceptional job setting up my company, which underpins my trust structure. They handled every detail professionally… their expertise and support have made a real difference.”
    Maya N, Consultant, Brisbane
    • Thousands of companies set up
    • 4.9★ Google rating
    • Senior accountants not form-fillers
    • 1–2 day typical registration
    • Registered tax agents (No. 2243 3005)
    Sound familiar?

    Setting up a company is confusing — and expensive to get wrong

    “I've got 14 tabs open — company vs trust vs sole trader — and every site says something different.”
    “I used a $99 online form. Got a certificate and… silence. No advice. I still don't know if it's set up right.”
    “My accountant mate says my shares are in the wrong name and fixing it now will cost thousands.”
    “I just want to send my first invoice. Why is this so hard?”
    You don't want a registration. You want a company that's right — structured properly, registered fast, and ready to trade.
    The Company Launch Pad

    Everything a new company needs. Decided with you. Done for you.

    DIY ($99 Online Form) gives you a certificate. A lawyer gives you a $2,000 invoice. Here's what a senior accountant gives you for $197:

    Structure Strategy Session

    A senior accountant decides with you: company vs trust vs stay-sole-trader, share structure, spouse and asset-protection settings — in plain English, before anything is lodged.
    $300 value

    Full Pty Ltd incorporation

    ACN, constitution, registers and share structure — done right the first time by a dedicated senior ASIC agent.
    $468 value

    ABN, TFN, GST & PAYG registrations

    Every ATO registration your company needs, lodged for you — nothing forgotten, nothing to chase.
    $199 value

    First year of ASIC agent management

    We're your registered ASIC agent for year one — unlimited changes to company details included.
    $250 value

    Bonus: Free Xero or SoleApp setup or migration

    Software configured and bank feeds connected before your first transaction — so your books start clean and stay clean, forever.
    $550 value

    Bank-ready document pack

    Everything the bank wants to open your business account, plus a Director ID walkthrough — trading the same week.
    $150 value
    Total Value: almost $2,000
    Your price: $197 + $636 ASIC fee
    The ASIC fee goes straight to the government — we never mark it up. And the $197 is credited in full when you join Tax + Books within 30 days.
    Know what you're buying

    DIY vs online form vs done properly

    What you getDIY (ASIC form)DIY ($99 Online Form)Accountants Direct
    Structure advice from a senior accountant✗✗✓
    Share & asset-protection settings done rightYou guessDefaults✓ Decided with you
    ABN, TFN, GST, PAYG lodged for you✗Partial✓ All of it
    Xero/Sole connected from day one✗✗✓
    Someone to call afterwards✗✗✓ 48-hour answers*
    Wrong structure fixed free within 12 months✗✗✓ Guaranteed*
    We take the risk, not you

    Four guarantees. In writing.

    It’s critical to get a company set up right the first time – so we carry the risk of getting it right, not you.

    Done-Right-First-Time Structure

    If the structure we recommend and set up needs correcting within 12 months because our advice didn't fit the circumstances you disclosed, we do the restructure free.*

    5-Day Launch Guarantee

    Registered and lodged within 5 business days of your approval and complete information — or your $197 back. Most setups land in 1–2 days.*

    48-Hour Answer Guarantee

    On a plan, every question is answered within 48 business hours or that month's fee is credited back. Founders get answers, not invoices.*

    90-Day Walk-Away

    If you join Tax + Books: try us for 90 days, then leave any time on 60 days' notice — no exit fees, and your clean Xero file goes with you. Your company is yours regardless.*
    *Conditions apply — full guarantee terms are set out plainly in your engagement letter. Response times are measured in business hours (weekends and public holidays excluded). The 5-Day Launch clock starts when we have your approval and complete information, and pauses for ASIC manual reviews.  Structure Guarantee applies to circumstances disclosed at your Strategy Session.
    How it works

    From "should I even have a company?" to trading — in four steps

    1

    Book your $197 Setup Session

    Pick a time below — takes 2 minutes. We check your company name and hold it in the conversation. Weekends and after-hours available.
    Today
    2

    Decide the structure — together

    A senior accountant walks you through company vs trust vs staying sole trader for your exact situation. You leave with a decision, not a brochure.
    Day 1
    3

    We register everything

    ASIC, constitution, ABN, TFN, GST, PAYG, Director ID walkthrough, booksconnected. Your effort: one approval and one signature.
    Days 1–5 (usually 1–2)
    4

    Trade — with a 90-day roadmap

    Bank-ready pack in hand, first invoice out, and a roadmap call covering exactly what's due and when. Join Tax + Books inside 30 days and the $197 comes off your first month.
    This week
    Transparent pricing

    One setup price. One optional plan. No maze.

    No conditional-free fine print: the setup is $197 plus the government's $636 ASIC fee (paid to ASIC, never marked up). What happens next is up to you.

    Company Registration

    Everything in the Launch Pad above — strategy session, incorporation, all registrations, Xero or Sole from day one, first-year ASIC agent, both bonuses.
    $197
    + 636 ASIC fees
    Credited in full against your first month when you join Tax + Books within 30 days
    Senior accountant, not an online form
    Right structure guaranteed — or we fix it free*
    Registered in 5 business days or $197 back*
    Book my $197 setup

    Then: Tax + Books™ for startups

    Optional — but this is where "never think about compliance again" lives. Books, BAS, tax return, unlimited advice, all four plan guarantees.
    From
    $149
    /month
    Tax Plan from $149/mo · Tax + Books from $275/mo (paid yearly) · your $197 setup credited on joining
    Your first BAS is our problem, not yours
    Never-Late Lodgement Promise — we pay the fine*
    90-Day Walk-Away — clean Xero file goes with you*
    Ask about startup plans
    *Guarantee terms apply — see the guarantee section above and your engagement letter and on our website. ASIC fee is set by the government and indexed each July.
    4.9★ from 2,000+ Google reviews

    Join thousands of Aussie founders who started right

    “Accountants Direct did an exceptional job setting up my company, which underpins my trust structure. They handled every detail professionally and made the entire process smooth and straightforward.”
    Maya N — Consultant, Brisbane
    “I recently bought a Thai restaurant and needed someone to set up my new company and get our finances in order from the start. Their packaged bookkeeping and accounting services have been a lifesaver.”
    Anthony Luong — Thai Everyday Restaurant, Brisbane
    “Prompt service with great communication and organisation. Very professional and efficient. No stress.”
    Daniel McMahon
    Read all 2,000+ reviews
    We onboard a limited number of new companies each month so every founder gets a senior accountant — and your $197 credit window runs for 30 days after setup.
    Get it handled →
    Pick a time — we call you

    Book your Company Setup Session

    Weekends and after-hours available. Bring your company name ideas — we'll check them live.
    Structure decided with a senior accountant + full Launch Pad setup. $197, credited in full against your first month when you join Tax + Books within 30 days.

    Calendar not loading? Open the booking page directly → or call 1300 829 746

    Questions? Answers.

    Everything founders ask before they start

    $197 to us for the full Company Launch Pad — strategy session, incorporation, ABN/TFN/GST/PAYG, Xero setup, first-year ASIC agent management and both bonuses — plus the government’s ASIC registration fee ($636), which you pay to ASIC and we never mark up. Join Tax + Books within 30 days and the $197 is credited in full against your first month, so the setup ends up costing you the government fee and nothing else.

    That’s exactly what the Strategy Session decides, with your actual numbers on the table: tax rates, asset protection, spouse and family settings, where you’re headed. A company isn’t right for everyone — and if a trust or staying sole trader suits you better, we’ll tell you and set that up instead. You’re paying for the right answer, not a predetermined one.

    Usually within 1–2 business days of your go-ahead. Our guarantee is 5 business days from your approval and complete information or your $197 back — the buffer exists because ASIC occasionally runs a manual review on certain company names, which is outside anyone’s control.

    If the structure we recommended needs correcting within 12 months because our advice didn’t fit the circumstances you disclosed at your Strategy Session, we do the restructure free. That’s the Done-Right-First-Time Guarantee, in writing. (Changes you ask for because circumstances changed — a new partner, a new venture — are quoted normally.)

    Very common — and usually fixable cheaply if it’s caught early. Book the free structure chat and a senior accountant will look at what you’ve got: share structure, registrations, software. If something needs correcting we’ll quote it upfront before touching anything.

    You get the bank-ready pack, your Xero (or Sole) file live from day one, and the First-90-Days Roadmap call: what’s due, when, and what to ignore. If you want compliance handled permanently, Tax + Books for startups runs from $149/month — your first BAS becomes our problem, the Never-Late Lodgement Promise applies, and your $197 setup fee is credited on joining. No obligation either way; the company is yours regardless.

    Really. Join any Tax + Books plan within 30 days of your setup and $197 comes straight off your first month. There’s no catch — we charge for the setup because a senior accountant spends real time deciding your structure with you, and the credit window is 30 days because that’s when getting your compliance rhythm right matters most.

    When you choose one of our affordable Books + Tax packages, we can incorporate your company for $197!

    This includes working with a knowledgeable ASIC professional who will ensure that all your needs are fully met. But that’s not all! We’ll also take care of setting up your Australian Business Number (ABN), Tax File Number (TFN), Goods and Services Tax (GST), and Pay-As-You-Go (PAYG) registrations for you.

    Please note, there is a separate fee of $636 that you’ll need to pay directly to ASIC.

    Getting Started is Quick and Easy!

    The company registration form typically takes less than a day to complete. Of course, this can depend on ASIC’s availability and whether they need to do any manual checks on the name you choose. As long as everything is in order with your application, you’ll be on your way in no time!

    Ready to Register Your New Company? Here’s What You’ll Need!

    To get started with registering your new company, please have the following information on hand:

    For Directors & Secretaries:

    • Full name
    • Full residential address
    • Date and place of birth for each person
    • Director IDs (if you’re not sure what this is, a quick Google search can help!)

    For Shareholders:

    • Full name
    • Address
    • Number of shares for each shareholder
    • Date and place of birth for any additional registrations

    General Information:

    • The address of your registered office
    • The principal place of business

    Keep in mind that ASIC may require some extra information depending on the type of business you’re starting.

    We’re here to help you through the process, so let’s make this happen!

    Ready to Start Trading? Here’s the Good News!

    You can start trading right away after we confirm that your company is registered and all the necessary registrations are completed!

    Just remember, it’s important to keep your bookkeeping in order from the very beginning and to meet all tax lodgment deadlines accurately and on time.

    Don’t worry—we’re here to help! We offer fantastic value packages that ensure everything is accurate and submitted on time. Let’s get you started on this exciting journey!

    Start it once. Start it right.

    Structure decided with a senior accountant. Registered in days — guaranteed. ABN, TFN, GST, PAYG and Books from day one. Wrong structure? We fix it free within 12 months. $197 plus the ASIC fee — credited in full when you join Tax + Books.
    Book my $197 Company Setup Session
    Credit window: 30 days from setup · Limited onboarding spots each month
    Before You Go -
    The wrong structure costs thousands to undo. The right answer is free.
    Company, trust, or stay sole trader? Bring your situation to a senior accountant - not a salesperson - and we'll tell you exactly what we'd do, and why. Free, no obligation, no pressure to register anything.
    Structure decided with you - shares, spouse and asset protection, in plain English.
    Right structure, first time - or we fix it free within 12 months.
    Registered within 5 business days or your $197 back (typically 1-2 days).
    Already registered online and worried it's wrong?
    Book my free structure chat

    Prefer to talk right now? Call 1300 829 746

    Ready to start? The $197 Company Setup Session is credited in full when you join Tax + Books within 30 days – so the set up costs you nothing beyond the government fee.

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