Tax Deductions for Travel Influencers & Bloggers in Australia

April 20, 2026

Tax Guide for Freelance Travel Writers and Bloggers

Travel writers and bloggers create written content, reviews, guides, photographs, and multimedia materials about destinations, accommodation, attractions, food, culture and travel experiences. Duties include researching destinations, visiting locations, creating content, editing writing and images, managing social media and websites, liaising with tourism bodies, attending events, and maintaining an engaged audience. The role may involve significant travel, professional writing tools, photography
equipment, and ongoing content development.

Typical Tax Deductions Include:

  • Professional memberships – Writing, blogging, media or travel industry associations relevant to your professional activities
  • Training, CPD & courses – Writing, SEO, photography, videography, digital marketing and travel journalism courses that maintain or improve current skills
  • Laptop/desktop (>$300 depreciated) – Used for writing, editing and uploading content (must be depreciated and private use apportioned)
  • Camera & video equipment (>$300 depreciated) – Used for travel content creation (must be depreciated and private use apportioned)
  • Travel expenses – Deductible only where travel is directly connected to producing income-generating content and supported by strict substantiation
  • Photography & editing software – Tools like Adobe Lightroom, Photoshop and editing apps (claim the work-related portion only)
  • Home-office running expenses (approved method) – Writing, editing, planning, administration and content preparation conducted from home
  • Website & hosting costs – Domain registration, hosting, themes, plug-ins and SEO tools
  • Subscriptions – Stock image services, cloud storage, research tools and travel publications (work-related portion only)
  • Work-related local travel – Attending tourism events, local reviews, interviews and content shoots where expenses are not reimbursed
  • Stationery & content materials – Notebooks, props and guides used for content planning and production
  • Marketing & advertising – Online ads, social media promotions and branding materials
  • Professional insurance – Professional indemnity insurance for freelancers or content creators
  • Tax agent & bookkeeping fees – Deductible

Non-Deductible Expenses Include:

  • Private holidays – Not deductible unless the dominant purpose is producing income-generating content (subject to high ATO scrutiny)
  • Meals and entertainment – Generally private unless directly tied to content creation and supported by clear evidence
  • Everyday clothing – Not deductible unless it qualifies as a genuine costume or required uniform for content production
  • Travel: home ↔ regular co-working or office space – Private travel; not deductible
  • Home-office occupancy costs (rent, mortgage interest, rates) – Not deductible unless strict ATO eligibility criteria are satisfied
  • Gifts or travel items purchased for personal use – Private expense; not deductible
  • 100% claims for laptop, phone, internet or camera gear – Not permitted; work-related use must be reasonably apportioned to exclude private usage

Click here to see Tax Calculator for Travel writer / blogger.

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